Who is Marketer Connor Wright & Why Should You Care?

In this episode of the "Church of Marketing," Connor and his co-host Jake dive into Connor's background and his journey in marketing and entrepreneurship. The episode starts with a lighthearted introduction, then moves into Connor's early entrepreneurial ventures, starting from selling plums as a child to running a curb painting business at age 11. Connor shares his experiences in college, his brief stint in various classes, and his eventual entry into social media marketing. He discusses his work with a text message marketing company, highlighting the high open rates compared to email marketing.

Connor's significant growth came from working at an advertising agency, where he gained diverse experience across multiple industries. He emphasizes the importance of new customer acquisition, a central theme throughout his career. After gaining valuable experience, he ventured out on his own, successfully running Facebook ads for small clients before establishing Rep Labs, a business incubator focused on scaling and growing brands.

Connor reflects on his entrepreneurial journey, discussing the highs and lows and the importance of having no backup plan for true entrepreneurial success. He also emphasizes the value of simple, straightforward marketing strategies that focus on solving customer problems directly.